“Trademarked by Alibaba in 2009, Single’s Day – 11th November – has grown into the world’s largest online shopping event. With record sales year-on-year, particularly in Southeast Asia, the seasonality of the day reportedly resulted in a 191% spike in sales for Lazada, an eCommerce platform owned by Alibaba.
“Data-driven personalization drove additional product discovery,” said Mense. “Alibaba’s AI-powered customer service robot handled 95% of customer service inquiries.”