Google Shopping just became a serious ecommerce platform

  • “Earlier this month, Google unveiled the new Google Shopping experience in the US,
  • People turn to Amazon when they know what they want to buy but they head to Google when they want inspiration – and this could be Google’s biggest strength.
  • only 22% of consumers are satisfied with the amount of personalisation e-commerce brands offer.
  • So how does Google create this personalised shopping experience?
    • Product recommendations
    • Price tracking
    • Local product searches
    • Instant purchases”

    https://www.thedrum.com/opinion/2019/11/04/google-shopping-just-became-serious-ecommerce-platform

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