How AI redefines advertising in 2021

  • “We’re currently experiencing a significant period of transformation throughout the marketing and advertising industry with the deprecation of the cookie and third-party trackers. While this shift will cause a fair bit of disruption throughout our ecosystem, we believe there’s an opportunity for AI to shape the industry with the same impact that programmatic had years ago.
  • As with any new technology, the pace of adoption is tied to the education and experimentation of the technology itself. While there hasn’t been a true resistance to AI, only about 25% of global companies understand the true value of AI, and today it isn’t widely used across the digital advertising ecosystem.”

https://www.google.com/amp/s/www.zdnet.com/google-amp/article/ais-role-in-redefining-advertising-in-2021/

Vendor Spotlight: Syte.ai

Vendor: Syte

Website: syte.ai

Headquarters: Tel Aviv & Geneva

Key Product:  Visual Discovery Suite

Camera Search – Create an intuitive path to purchase by empowering shoppers to upload any image or browse through a curated inspiration gallery and find their perfect item.

Articles about Syte:

Syte Launches Hyper-Personalization Solution

Syte, an e-commerce visual search platform, gets $30 million Series C to expand in the US and Asia

Clients: Shane Co, Prada, De Beers, Tommy Hilfiger 

Awards: Draper Award Shortlist, Gartner Hype Cycle, CB Insights

Executives:

Ofer Fryman (CEO) – linkedin.com/in/oferfryman

Idan Pinto (COO) – linkedin.com/in/idanpinto

Dr. Helge Voss (CTO) – linkedin.com/in/dr-helge-voss-0a489110

Lihi Pinto Fryman (CRO) – linkedin.com/in/lihipintofryman

Data Points

Average ROI = 423%

AOV Uplift = 9.8%

CVR Uplift = 177% 

Differentiator:

Syte Visual Conception and its subsidiaries and products are protected by one or more of the following U.S. patents: https://www.syte.ai/patents/

6,763,148

7,474,759

7,756,291

8,019,118

8,744,180 

9,117,143

9,412,182

9,710,928

10,127,688

Outsell Your Biggest Competitors With These eCommerce Trends [2021]

“In fact, one recent Shopify study that looked at this expedited growth found that during the height of the COVID-19 pandemic, 10 years’-worth of eCommerce growth happened in just 90 days. Yes, you read correctly: in just 90 days.”

https://www.google.com/amp/s/www.business2community.com/ecommerce/outsell-your-biggest-competitors-with-these-ecommerce-trends-2021-02374899/amp

Equifax to acquire AI fraud prevention specialist Kount

“US-based credit-reporting firm Equifax said it entered a definitive agreement to acquire Kount, a US-based provider of AI-driven fraud prevention and digital identity products for e-commerce retailers, for USD 640 million. Kount said its employees will continue to be based in Boise, Idaho, and will report to Equifax’s US information-products unit. Kount’s software helps retailers catch fraudsters as well as stop hackers from taking over customer accounts.”

https://www.telecompaper.com/news/equifax-to-acquire-ai-fraud-prevention-specialist-kount–1368049