- “We’re currently experiencing a significant period of transformation throughout the marketing and advertising industry with the deprecation of the cookie and third-party trackers. While this shift will cause a fair bit of disruption throughout our ecosystem, we believe there’s an opportunity for AI to shape the industry with the same impact that programmatic had years ago.
- As with any new technology, the pace of adoption is tied to the education and experimentation of the technology itself. While there hasn’t been a true resistance to AI, only about 25% of global companies understand the true value of AI, and today it isn’t widely used across the digital advertising ecosystem.”
https://www.google.com/amp/s/www.zdnet.com/google-amp/article/ais-role-in-redefining-advertising-in-2021/
