“Goodwill uses a device that includes a high-powered magnification lens, which can be used on an iOS device to take a picture of a handbag’s material. That photo is sent to the company’s service, which does an analysis of the material using machine learning technology and gives an opinion of whether the product is authentic or not. “The whole process in general takes about a minute or so,” Smith said, adding that the technology is “exceptionally easy” to use.
Entrupy said in a press release that its computer vision technology uses algorithms that can verify items with an accuracy rate of 99.1 percent, which Smith noted is in line with what Goodwill has seen so far.”