AI in marketing: How to find the right data sources

“Machine learning and AI now has a variety of use cases in marketing. The CMO Survey 2019 lists the following as top uses of AI in marketing:

• Content personalization

• Predictive analytics for customer insights

• Targeting decisions

• Customer segmentation

• Programmatic advertising and media buying

• Improving marketing ROI by optimizing marketing content and timing

• Conversational AI for customer service

• Next best offer

• Augmented and virtual reality

• Autonomous objects / systems

• Facial recognition and visual search

• Biometrics”

Wix Review – Is Wix Good for Small Businesses and Ecommerce?

“What’s more, Wix also offers a class-leading AI website development tool called ‘Wix ADI.’ When you come to create you site, Wix will ask you a few simple questions, then give you an almost-finished website in a matter of minutes. This can save sole traders valuable hours when it comes to getting online – time is money, remember.”

Future-Proofing Ecommerce Strategy with Human & Machine

“Maximizing AI starts with connecting all aspects of the business – from point-of-sale to digital to tech – in order to make the technology smarter. Integrated channels will allow brands to progress, rather than continuing to operate in silos with too much human interference and a lack of holistic tech solutions.”

Jason Roussos

Adlucent –

How S’well uses Curalate to drive sales with AI + user-generated content

  • “85% of users indicating that UGC is more trustworthy than branded content
  • ‘Revenue has increased,’ says Shah. ‘We’ve seen more engagement on the website as well. I look at the revenue as a key success metric and it’s very healthy for us.’
  • Curalate makes images ‘shoppable’ by enabling users to see exactly what product is featured in a given image and providing a link back to the product page on a retailer’s website.
  • Curalate’s technology uses a combination of AI learning which recognizes products in an image along with human review and curation.

Retailers Are Getting Smarter About Artificial Intelligence

“But the team at Mystore-E believes they can solve that problem, with an AI tool called Tore-E that is specifically designed for retail environments. ‘Mystore-E cares deeply about the future of … shopping,’ said CEO Asaf Shapira. “Our goal is to create a personalized shopping experience that benefits retail stores, while also catering to customers’ wants, needs and style preferences.'”