“Lens Live also capitalizes on activities customers are already doing: comparison shopping while in retail stores out in the real world to see if Amazon has a better deal on the same or similar item. When using the new Lens Live feature, customers can tap on any item in their camera view to trigger the…
Tag: AI eCommerce
A third of people say they’re now using generative AI daily – here are the top 5 things they’re using it for
“If you trust AI for teaching, it makes sense you’d likely turn to it for advice when you’re shopping, which is the number two use for the AI assistants. It’s a slightly steep drop for both the UK (46%) and the U.S. (38%) from those using AI to learn, but that’s still a lot of…
Prime Day event drove over $24B in US e-commerce sales, GenAI traffic was up 3,300%
“As a result, the figures for the use of GenAI driving online shopping were higher as well, indicating increased consumer interest in using generative AI-powered chat services and browsers as online shopping assistants. However, this AI-driven traffic still remains much smaller than other channels like email or paid search, Adobe noted…Another growing channel for driving…
Cyber Monday sales shattered records
“US online shoppers spent a record $13.3 billion on Cyber Monday, up 7.3% YoY, per Adobe Analytics. That’s just ahead of the $13.2 billion that Adobe forecast. Consumers spent $15.8 million every minute during the sale’s peak hours, between 8pm and 10pm EST, per Adobe.” Read more >>
AI Revolutionizes Black Friday Shopping As Online Sales Reach New Heights
“Caila Schwartz, the director of consumer insights at Salesforce, told the outlet, “‘Digital retailers who are using generative AI and agents in their customer service experiences saw a nine percent higher conversion rate compared to those who are not.’ Moreover, Salesforce’s data revealed a 31% annual growth in the utilization of AI-powered online chat services on Black Friday. The firm’s data also showed U.S….