Artificial Intelligence (ai) blog to help eCommerce professionals connect, share ideas and best practices.
“Nacelle builds an easier path for e-commerce brands to embrace a headless structure. Headless web apps essentially mean a site’s front end is decoupled from the backend infrastructure, so it’s leaning fully on dedicated frameworks for each to deliver content to users. There are some notable benefits for sites going headless, including greater performance, better scalability, fewer hosting costs and a more streamlined developer experience.”
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“To put data into perspective, according to the Salesforce Global Shopping Index, between Q1 2019 and Q1 2020, retailers experienced a spike of 16% in digital traffic growth. Additionally, the average spending per visit grew by 4%. As per the report, the number of unique digital shoppers rose 40% year-over-year (YoY) compared to 12% in Q1 2019. This surge surpassed the pre-pandemic holiday shopping season of 2019, which apparently was hailed as a strong season.
59% of consumers worldwide had high levels of interaction with physical stores before COVID-19, but now only 24% expect to return to that level;
In the next 6–9 months, the figure is projected to reach 39%, which is still 20% lower than the pre-COVID era;
Before the crisis, 30% of respondents said that they had high levels of interaction with online channels, but now 37% of them see themselves in that light.”
“For those who do engage with a search box, about 50% are more likely to convert.”
Findings include 39% of sites evaluated did not have searchable categories – and of those that did, only 19% implemented it well
“If a customer wants to set money aside for an important project, this solution can first look at the financial situation, possibly determine an amount that can be saved monthly based on the spending pattern (balance forecast), detect some saving opportunities by analysis recurring expenses (contract management) and propose some partners’ offers to reduce the final price (merchant couponing). At the heart of such customer journey: AI, financial analysis, and payment will be core services while chat- and voicebots will highly simplify the recurring interactions with end-users.”