AI Vendor Research: Boomtrain


Vendor: Boomtrain
Headquarters: San Francisco & India (Bengaluru, Karnataka)
Key Product Offerings:
  1. Marketing Automation – All communication across all channels
  2. Marketing Automation + Artificial Intelligence
  3. Enterprise Solutions – Fully customized AI driven marketing engine
A la carte offerings
  1. Onsite & In-App
  2. Messenger
  3. LightBox
Articles about Boomtrain:
Founders:
Nick Edwards, CEO & Co-founder – LinkedIn Profile
Chris Monberg, CTO & Co-founder – LinkedIn Profile
Differentiator:

Artificial intelligence (AI) and chatbots would be key areas of focus for retailers

Mobile salesdrive unexpected UK e-commerce growth

“The index report predicted that UK e-commerce sales would grow 14% in 2017. Capgemini’s Unadkat said that artificial intelligence (AI) and chatbots would be key areas of focus for retailers in the coming year. Tools like AI voice assistants and chatbots in mobile apps and mobile messaging platforms could help eliminate the screen size pain point by introducing more voice capabilities that minimize the need to manually type in product names, payment credentials, and shipping information. That will make these tools an important part of retailers’ mobile strategies going forward.”  businessinsider.com

AI Vendor Research: LiftIgniter


Vendor: LiftIgniter
Headquarters: San Francisco
Key Product:
LiftIgniter – personalizes the products each user sees at each point in time. Higher conversion on every click and view. Stop wasting your site space. Make your recommendations areas efficient with e-commerce personalization so each buyer finds what they want at the exact moment they are ready to purchase.
Articles about LiftIgniter:
Founders:
Indraneel Mukherjee, Founder & Ceo LinkedIn Profile
Adam Spector, Co-Founder & Head Of Business LinkedIn Profile
Differentiator:

“Spector’s pitch to potential clients is intended to underline the simplicity of his approach to AI: Liftigniter’s platform can be implemented with just four lines of Javascript, and the only settings to chose from are which metric a company wants to optimize: click-through rates, engagement, or conversion.” You Can Harness AI for Your Website, Too / pcmag.com 11-9-16

AI Vendor Research: Sentient

I’ve begun to research different AI vendors and I thought I’d share my findings.


Vendor: Sentient
Website: sentient.ai
Offices: San Francisco & Hong Kong
Key Products:
1) Sentient Aware – Uses artificial intelligence to power an entirely new relationship between you and your customers. Understanding your product catalog at a deep and uncanny level, using both visual and data signals, Aware analyzes user actions in real time and matches their intent against your catalog.
2) Sentient Ascend – Is a conversion rate optimization solution that uses evolutionary algorithms to accelerate your testing 10-100X or more, finding winning designs faster.
Articles about Sentient:
Articles written by Sentient:
9 Predictions for AI in 2017by Babak Hodjat, Co-founder and chief scientist, Sentient Technologies
How AI is Transforming Retail for the Better by Andy Narayanan, Vice President of Intelligent Commerce, Sentient Technologies
Clients:
Founders:
ANTOINE BLONDEAU, Co-founder and Chief Executive Officer LinkedIn Profile

BABAK HODJAT, Co-founder and Chief Scientist LinkedIn Profile

5 Bleeding-Edge Brands That Are Infusing Retail With Artificial Intelligence Starbucks, Lowe’s and others roll out robots

5 Bleeding-Edge Brands…With AI is a terrific article by Lauren Johnson in AdWeek. This is my favorite quote, “This allowed us to condense six months to a year’s worth of testing into 30 days.”

Shoppers who use the AI tool convert more often than those who do not. And the average order value is ‘a mid double-digit percentage’ better for shoppers who use AI compared to average shoppers, says Cal Bouchard, The North Face’s vp of digital commerce and experience.”

“‘It is not a single algorithm that’s used across the entire population,’ Gerri Martin-Flickinger, evp and chief technology officer at Starbucks, told the audience during Starbucks’ Investor Day last month. ‘It’s actually a data-driven AI algorithm based on your own preferences, your own behavior as well as behaviors that we’re trying to drive.'”