AI Vendor Research: Apptus

Vendor: Apptus
Headquarters: Sweden, London and Germany

Key Product: Apptus eSales
Search – Tailored results: Autocomplete, Did you Mean, Suggestions
Navigation – Relevant sorting/products, product list sorting
Recommendations – Product, customer, top sellers, shopping cart recommendation or abandon
Content – Automatically test promotional content

Articles about Apptus:

Articles by Apptus:

Clients:
Apptus has a very robust customer list along with related case studies. Visit their Customer page at this link.

Founders:
Patrik Wåhlin, Co-Founder & Board Member, LinkedIn Profile
Michael Mokhberi, CEO and Co-Founder, Linkedin Profile

Differentiator:
Focused on automated merchandising. Display the right products in the right context at the right time – to deliver more sales and more margin, fast.

Note: When you begin to research for news about the company, it’s important to realize that there are two companies with very similar names. Be sure you’re differentiating between “Apptus” and “Apttus”.

AI Vendor Research: cloud.IQ

Vendor: cloud.IQ
Headquarters: London with an office in Sydney, Australia
Key Product:
They don’t appear to have a single primary product. Instead, they promote solutions for:
Site Analytics: siteAnalyser
On-site Remarketing: visitCapture, exitCapture, basketReminder
Off-site Remarketing: targetMail, cartRecovery
Optimisation: AnalyticsIQ, A/B Testing, Basket Rebuild, App Integration
Articles about cloud.IQ:
Articles by cloud.IQ:
Clients:
Recommendations from: Space.NK, Fitness SuperStore, Qbic Hotels
Clients Listed: Samsung, Hearst Magazines, BOSE, more
Founders:
James Critchley, CEO LinkedIn Profile
Paul Phillips, CTO LinkedIn Profile
Differentiator:
Within the Insights page of their site cloud.IQ shares the impact numbers that they have been able to generate for their clients:
Fitness Superstore = Online revenue +5.05%
Snow + Rock = Recovered 13% lost sales
Qbic = Online revenue +12.27%

Alpine Elements = Online revenue +4%

AI Vendor Research: Likelihood


Vendor: Likelihood
Headquarters: San Francisco
Key Product: Intelligent Creative
“Step 1) Design Creative – Our web-based designer lets you add graphic elements from scratch, lay them out on a custom canvas, and then style them by hand or with help from our artificial intelligence tools.”
“Step 2) Make it Dynamic – Likelihood’s AI-powered platform lets you connect elements of your creative to any data source — like a product catalog or digital asset management system — to make each creative impression relevant to the shopper viewing it.”
“Step 3) Publish Creative – Wherever you publish a static image today, you can easily publish an intelligent creative there tomorrow.”
Articles about Likelihood:
Clients: The site doesn’t explicitly say that these companies are clients, but their content is on display on their “Gallery” page. It’s either a very impressive customer list or a little misleading.
Companies include: Ann Taylor, Crate & Barrel, Staples, Home Depot, Sunglass Hut, Macys, Saks Fifth Avenue
Founders/Leaders:
I’ll give Garrett and Rob points for humility. On the company site their pictures are on the third row with titles simply listed as “Technology” and “Business.” It took a little work digging on LinkedIn to determine the c-suite.
Garrett Wu, CTO & Founder, LinkedInProfile
Rob Seaman, CEO, LinkedInProfile
Differentiator:

Leveraging AI to streamline, simplify and automate the development of creative.