“Despite overall consumer interest being higher than 2017 (with average page views soaring by more than a quarter year over year), shoppers are clearly holding out for a better bargain. Getting consumers to commit to a purchase, and securing their loyalty, is clearly harder than ever. That is, unless brands and retailers are able to…
Month: November 2018
Mobile Phones ‘driving 56% of holiday online fashion sales’
“Consumers are growing more comfortable buying fashion items on their phones reveals new Black Friday and Cyber Monday data from AI-powered retail personalisation platform, Nosto. And for fashion retailers, Black Friday and Cyber Monday 2018 was 36% bigger than last year. Nosto’s analysis of millions of visits to fashion sites globally suggests mobile accounted for…
Black Friday: Traffic +7.7% / AOV +3.5% / Conversion -11.3%
Wow…this press release is a treasure trove of data on Black Friday, Cyber Monday and the entire shopping weekend for US, UK and Canada. Here’s just a snippet… “In the U.S., 2018 Thanksgiving holiday shopping bounce rates increased by 12 percent from 2017. Additionally, cart abandonment rates increased by 2.6 percent and conversion rates decreased…
AI may help deliver the UX we’ve been waiting for- ZDNET.com
Photo: Joe McKendrick “A recent survey of design professionals by Adobe finds more than half, 62%, expressed interest in AI and machine learning and what they add to the creative process. AI and machine learning will have a “democratizing effect on creativity” in applications and products. Eliminates one-sided testing approaches. “AI deals with the A/B…
Albert Names Mark Kirschner, Former CMO of eBay Enterprise, The Trade Desk and Rakuten, Its New Chief Marketing Officer
Ecommerce, MarTech and AdTech Veteran Joins the Artificial Intelligence Company to Scale Growth; Drive Enterprise and Agency Adoption Albert Technologies (LSE: ALB.L), the world’s first and only fully autonomous AI-as-a-service platform for marketers, today announced Mark Kirschner its new Chief Marketing Officer (CMO). Kirschner joins Albert after serving as CMO of eBay Enterprise and The…