AI may help deliver the UX we’ve been waiting for- ZDNET.com

Photo: Joe McKendrick

  • “A recent survey of design professionals by Adobe finds more than half, 62%, expressed interest in AI and machine learning and what they add to the creative process. AI and machine learning will have a “democratizing effect on creativity” in applications and products.
  • Eliminates one-sided testing approaches. “AI deals with the A/B testing, which considers a majority of votes rather than individual opinion,” says Morgan.
  • AI applies user behaviors. “AI algorithms simplify and ease out the process of improvised user experience by utilizing the information derived to revise user behaviors,” says Morgan. ‘This settles down in more personalized designs that are able to provide, the better individual user experience.'”

https://www.google.com/amp/s/www.zdnet.com/google-amp/article/ai-helps-user-experience-ux-helps-ai/

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