The Promotion Optimization Institute Finds 82 Percent of Consumer Products Manufacturers are Concerned About Amazon and Other Online Retail Leaders
- Eighty-two percent of those surveyed are concerned about their ability to profitably do business with Amazon and this far outstrips their concerns related to doing business with Walmart. This is an increase of eight percent over 2017.
- The lack of linkage between digital and traditional promotion is still substantial but improving over 2017. Fifty-one percent of those surveyed in 2018 reported they were lagging behind compared to 58 percent in 2017. POI now has the data to show where consumer goods companies are on their journey to ‘fully integrated’.
- Thirteen percent of those surveyed reported they are already working on Artificial Intelligence (AI) in TPx and retail execution and 25 percent expect to be working on AI within two to three years. A full 17 percent of respondents don’t see AI happening at all.