‘This year, banks will strive to balance two opposing forces’: The state of AI in banking 2022

  • “McKinsey estimates that AI and analytics have the potential to generate an incremental value of up to $1 trillion for global banking each year.
  • ‘2022 is a year in which banks will strive to balance two opposing forces. One is the focus on more customers engaging with their bank digitally, sharing more data, and expecting a more customer-centric decision to be made with AI. The opposing force is the banks’ increased awareness of Ethical AI and the fact that many types of AI/ML can be unethical and even dangerous to utilize,’ said FICO’s Zoldi.”


Digital trends 2022: Every stat digital marketers need to know about the internet

  • “12½ trillion hours spent online, a new milestone in internet adoption, and new records for social media use
  • Global population: The world’s population stands at 7.91 billion in January 2022
  • Global mobile users: More than two-thirds (67.1 percent) of the world’s population now uses a mobile phone, with unique users reaching 5.31 billion by the start of 2022.
  • Global social media users: There are 4.62 billion social media users around the world in January 2022. This figure is equal to 58.4 percent of the world’s total population
  • App Annie reports that TikTok was the most-downloaded mobile app in 2021, and the platform continues to enjoy strong growth in ad reach too
  • Research from GWI reveals that the “typical” global internet user now spends almost 7 hours per day using the internet across all devices.
  • Search engines are still the top source of new brand discovery for the world’s internet users though, with 31.7 percent of GWI’s sample saying that they’ve learned about new brands via an online search.
  • Data from GWI shows that nearly 6 in 10 working-age internet users (58.4 percent) now buy something online every week, with that figure continuing to rise throughout 2021.
  • Statista’s data also reveals that the world’s ecommerce shoppers now spend an average of more than USD $1,000 per person, per year on online consumer goods purchases.
  • Average revenue per user (ARPU) for online consumer goods purchases now exceeds USD $3,000 per year in Hong Kong and the United States”



Report: 62% of orgs use voice technology to increase revenue

Image Credit: Getty Images
  • “According to a new report by Deepgram and Opus Research, 77% of companies are using voice technology to identify new business opportunities, and 62% are using it to increase revenues.
  • The report also confirmed that customer loyalty continues to be top of mind for companies in 2022.
  • 73% of respondents noted customer experience analysis as the most impactful use of speech technology.”


The Return to Brick and Mortar in 2022

  • “63% of Americans stating that they feel comfortable and safe going back to shopping malls and physical stores.
  • SMS and Whatsapp: Ensuring a new or existing customer receives your message is paramount. This is why companies are now more aware of the importance and efficiency of SMS marketing. This ensures that your message is at the forefront of your customer and not easily lost in their inbox.
  • Messenger Chatbots: Customers value and take advantage of 24/7 availability to have their questions answered. Companies benefit greatly from this by filtering and cutting down operating time from customer service representatives when boggled down with recurrent issues.
  • Flexible Promotions: Businesses can send a QR code with a promotion, discount, or sale based on their client’s previous shopping habits, which they can then consume at a store near their location, making it easier for them to complete a purchase.”


Virtual Store Openings Tease the Future of Shopping

“Digital evolution is a critical component of our growth strategy as we enhance the overall omnichannel consumer experience,” said Christopher Reid, vice president and general manager of global digital at Kontoor Brands. “Through these new virtual stores, we are offering consumers a more immersive experience with our products and the opportunity to engage with our brands in a curated store experience that brings to life the unique characteristics of each of our brands.”