Virtual Store Openings Tease the Future of Shopping

“Digital evolution is a critical component of our growth strategy as we enhance the overall omnichannel consumer experience,” said Christopher Reid, vice president and general manager of global digital at Kontoor Brands. “Through these new virtual stores, we are offering consumers a more immersive experience with our products and the opportunity to engage with our brands in a curated store experience that brings to life the unique characteristics of each of our brands.”

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