“The world now has over 2 billion active smartphone users and a grand total of over 25 millions apps have been downloaded to date.
Just as we saw a rise in DIY site building tools, we could see a future where more cash strapped entrepreneurs will turn to easy to use low-code app programming platforms to create fully functional apps.
There are lot of possibilities of AL and ML in mobile app development, some of which are already being used in industries like ecommerce, entertainment etc”
“One simple example is the use of machine learning to automatically identify different elements within content assets and then tagging them accordingly. Another is in anomaly detection, where AI is used to identify changes in metrics such as website traffic, opt out rates or bounce rates and raise alerts.
“This is going to be the disruptive trend within the marketing platform space for the next five years,” Henderson says. “It is going to be hugely transformative in terms of the marketer’s ability to deliver on that promise of creating great experiences and better matching the vision they have for what they are trying to do and the reality.”
“Digital transformation is shifting businesses from process orientation to platform orientation. Google does not have channels — it has a platform, so it does not need a huge team of human intelligence maintaining each touchpoint.
What’s The Key to Success In A Platform? The technology is the easiest part. User adoption is the most difficult part of platforms.
The Ubers and Facebooks of this world frequently introduce clever features, quickly and at almost zero marginal cost. They are agile enough to exceed customer expectations without any major implementations, upheaval or cost implications, rolling out new offerings and scaling them up or down — at will.”