Mobile Phones ‘driving 56% of holiday online fashion sales’

  • “Consumers are growing more comfortable buying fashion items on their phones reveals new Black Friday and Cyber Monday data from AI-powered retail personalisation platform, Nosto. And for fashion retailers, Black Friday and Cyber Monday 2018 was 36% bigger than last year.
  • Nosto’s analysis of millions of visits to fashion sites globally suggests mobile accounted for 71% of traffic and 56% of sales revenue (up from 64% of traffic and 50% of sales revenue in 2017) on the two holiday shopping days. Conversion rates are also up on mobile phones from 1.98% last year to 2.28% in 2018″

https://www.google.com/amp/www.netimperative.com/2018/11/mobile-phones-driving-56-of-festive-online-fashion-sales/amp/

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