AI Vendor Research: Likelihood


Vendor: Likelihood
Headquarters: San Francisco
Key Product: Intelligent Creative
“Step 1) Design Creative – Our web-based designer lets you add graphic elements from scratch, lay them out on a custom canvas, and then style them by hand or with help from our artificial intelligence tools.”
“Step 2) Make it Dynamic – Likelihood’s AI-powered platform lets you connect elements of your creative to any data source — like a product catalog or digital asset management system — to make each creative impression relevant to the shopper viewing it.”
“Step 3) Publish Creative – Wherever you publish a static image today, you can easily publish an intelligent creative there tomorrow.”
Articles about Likelihood:
Clients: The site doesn’t explicitly say that these companies are clients, but their content is on display on their “Gallery” page. It’s either a very impressive customer list or a little misleading.
Companies include: Ann Taylor, Crate & Barrel, Staples, Home Depot, Sunglass Hut, Macys, Saks Fifth Avenue
Founders/Leaders:
I’ll give Garrett and Rob points for humility. On the company site their pictures are on the third row with titles simply listed as “Technology” and “Business.” It took a little work digging on LinkedIn to determine the c-suite.
Garrett Wu, CTO & Founder, LinkedInProfile
Rob Seaman, CEO, LinkedInProfile
Differentiator:

Leveraging AI to streamline, simplify and automate the development of creative.

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