“Caila Schwartz, the director of consumer insights at Salesforce, told the outlet, “‘Digital retailers who are using generative AI and agents in their customer service experiences saw a nine percent higher conversion rate compared to those who are not.’
Moreover, Salesforce’s data revealed a 31% annual growth in the utilization of AI-powered online chat services on Black Friday. The firm’s data also showed U.S. Black Friday online sales at $17.5 billion, a 7% year-over-year increase.”