Fantastic article by Financial Brand on the success of digital at Huntington Bank. Shout-out and kudos to Ellen Johnson and team !!!
- “It has launched more than 100 digital products since 2018, and has invested heavily in the modern technology infrastructure needed to support that kind of digital advance. For 2021 management has committed $150 million for further digital development.
- “Money Scout,” an automatic, AI-driven savings tool, was introduced into the bank’s digital lineup in August 2020. During a November webinar conducted by Personetics, the vendor the bank works with for Money Scout and other AI-driven tools, a bank executive said that since the launch, “close to 10,000 customers had signed-up and a few million had already been saved.” On average, Money Scout moves about $100 to savings per month per user, according to the bank.
- The capabilities in total resulted in Huntington’s mobile app being ranked highest among regional banks in J.D. Power’s Banking Mobile App Satisfaction study for 2019 and 2020.”
https://thefinancialbrand.com/107458/huntington-bank-digital-mobile-app-engagement-branch-ai/