“‘In terms of generative AI, obviously, we have work going on,’ Cook explained on Apple’s November 2023 investor call. ‘I’m not going to get into details about what it is because, as you know, we really don’t do that. But you can bet that we’re investing. We’re investing quite a bit. We’re going to do it responsibly, and it will… you will see product advancements over time where those technologies are at the heart of them.’ Bloomberg had previously reported in July 2023 that Apple was working on a language model, ‘Ajax,’ with an associated chatbot nicknamed ‘Apple GPT.’”
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