“If you trust AI for teaching, it makes sense you’d likely turn to it for advice when you’re shopping, which is the number two use for the AI assistants. It’s a slightly steep drop for both the UK (46%) and the U.S. (38%) from those using AI to learn, but that’s still a lot of people who have used generative AI to help find or recommend the right product to buy. And it’s a big deal not only for those who have found the ideal purchase, but also for all those running e-commerce stores. It means people may trust an AI’s answer the way they do a professional or crowdsourced review.”