How to win over banking customers to trust AI

Brandon McGee

7 years ago

“In addition, when asked who you would prefer to decide whether or not to provide you a loan –a human or AI – 81% answered a human employee at a bank, compared to 19% saying AI.

It starts with getting personalisation right. There is a fine line between utilising a customer’s preferences and needs to deliver real-time, relevant information and making the person feel as though they’re being followed online.”