Netflix generation expects AI-driven financial advice

Brandon McGee

7 years ago

“’Consumers are expecting algorithmically driven interactions in their daily lives, much like when they consume music on Spotify, or watch movies on Netflix. For example, what to watch next is a piece of advice driven by an AI algorithm.’
‘In a world where the customer relationship with a bank now is so Omni-channel and 24-7, whether they’re using an ATM or mobile banking, or telephone banking, or going to the branch, it’s very hard for a human being to really piece it all together to understand the full life of a customer’s relationship with a bank – and AI can actually do that.'”