Biometrics are an essential part of the fintech equation
Brandon McGee
“Biometric technology is turning out to be the “X factor” for FinTech invention. Advancement of the technology is creating new opportunities for innovators to streamline the customer experience (CX). Convenience – quick and easy processes – is paramount for wooing today’s consumers, and biometrics are increasingly making it possible to increase speed and decrease friction.
Clear – yes, the company that expedites security screening at airports; it’s a biometric identity platform that stores individuals’ personal information and links it to biometric data. Clear is parlaying the data it’s collected on its users for airport screening to enable its biometric naked payments technology – linking its users’ biometric identities to their financial identities.”
