- “A superb example of how AI can allow personalization in business operations can be found in the case of Starbucks. The global coffee chain brand designed 400,000 different types of emails created based on the data of individual preferences, tastes, and choices.
- The most important aspect of AI in making an impact over A/B testing is that it leaves no scope for vague assessment or guessing. The data-driven insights guiding the A/B testing is more possible now as website cookies provide clear insights concerning user behavior.”
https://www.google.com/amp/s/readwrite.com/2020/08/02/how-can-ai-and-ml-transform-the-way-we-read-and-understand-data/amp/
