“Artificial intelligence is sweeping through the eCommerce sector. In fact, marketers report that there’s been a 186% increase in AI adoption since 2018.
79% of organizations say that marketing and sales AI has increased revenue for their companies.
Artificial intelligence also helps eCommerce companies to offer better customer service. For example, 51% of marketers are using social listening to get quickfire information about the conversations that influence their target audiences.
For example, 15% of companies are using AI to optimize yield, energy, or throughput in manufacturing, while 12% are using it for predictive maintenance.
Here are some of the most influential ways that AI has transformed eCommerce in recent years.
“It’s estimated that Amazon has sold about 25 million Echo devices up to now
Marketers will have to target the devices instead of consumers: they need to be tech-savvy to understand and influence AI algorithms in order for the device to purchase it.
OLB Group to Provide AI-Based Analytics to Small- and Medium-Sized Merchants – Company is implementing AI and ML analytics through its ShopFast dashboard, enabling merchants to assess and respond to customer behavior and propensities”
“Last June, Jordan Elkind, who, at the time, served as the VP of retail insights for customer data and identity platform Amperity, told Today that data from the onset of the pandemic showed a 94.4% cart abandonment rate, compared to 85.1% in the comparable period last year. That would equate to billions of dollars in forgone e-commerce revenue, he said.”