Salesforce launches marketing personalization and automation features

  • “Salesforce this week announced new Marketing Cloud features designed to help companies build deeper relationships with their customers.
  • Thirty-eight percent of brands risk losing customers because of poor marketing personalization efforts, according to a study by Gartner.
  • One of the new features, Einstein Engagement Scoring in Salesforce CDP, aims to boost engagement and conversion rates as well as satisfaction across customer experiences.
  • Also among the Marketing Cloud upgrades is Einstein Content Designer, an AI-powered feature that automatically creates marketing content and optimizes it for segments of customers.
  • Another feature announced this week, Digital Process Automation, offers drag-and-drop tools to simplify the building and deployment of branded, automated customer experiences.
  • A recent MuleSoft survey found that 77% of IT and business decision makers have already implemented or are in the process of implementing automation solutions to increase productivity.
  • As of July 2021, there’s been a 41% increase in the number of low-code automated workflows executed across Salesforce products, and Salesforce customers automate an average of 38.2 billion processes and complete 116 billion Einstein AI predictions each day.”

https://www.google.com/amp/s/venturebeat.com/2021/09/16/salesforce-launches-marketing-personalization-and-automation-features/amp/

How Artificial Intelligence Has Transformed The eCommerce World

  • “Artificial intelligence is sweeping through the eCommerce sector. In fact, marketers report that there’s been a 186% increase in AI adoption since 2018.
  • 79% of organizations say that marketing and sales AI has increased revenue for their companies.
  • Artificial intelligence also helps eCommerce companies to offer better customer service. For example, 51% of marketers are using social listening to get quickfire information about the conversations that influence their target audiences.
  • For example, 15% of companies are using AI to optimize yield, energy, or throughput in manufacturing, while 12% are using it for predictive maintenance.
  • Here are some of the most influential ways that AI has transformed eCommerce in recent years.
  1. Sentiment analysis
  2. Multi-channel personalization
  3. Customer service chatbots
  4. Dynamic pricing
  5. Retargeting adverts
  6. Assembly line optimization
  7. Risk management”

https://www.google.com/amp/s/techbullion.com/how-artificial-intelligence-has-transformed-the-ecommerce-world/amp/

The customer experience: How the pandemic changed e-commerce

Image courtesy of iStock
  • “It’s expected that there will be more than 4 billion digital wallet users worldwide by 2025.
  • In a recent consumer behavior study, only 40% of e-commerce shoppers have their credit card within easy reach while shopping.
  • The other factor is that Statista projects that m-commerce will make up 73% of the total global online commerceby the end of the year.
  • The Salesforce consumer surveyfound that 64% of customers use more than one device for transactions.
  • ClearSale’s 2020 consumer behavior study found that half of consumers will abandon purchases because the checkout process was too long or complicated”

https://www.atmmarketplace.com/blogs/the-customer-experience-how-customers-shopping-has-changed-since-the-pandemic/

How Artificial Intelligence’s (AI) Effect On Retail Sales Is Increasing

  • “It’s estimated that Amazon has sold about 25 million Echo devices up to now
  • Marketers will have to target the devices instead of consumers: they need to be tech-savvy to understand and influence AI algorithms in order for the device to purchase it.
  • OLB Group to Provide AI-Based Analytics to Small- and Medium-Sized Merchants – Company is implementing AI and ML analytics through its ShopFast dashboard, enabling merchants to assess and respond to customer behavior and propensities”

https://www.prnewswire.com/news-releases/how-artificial-intelligences-ai-effect-on-retail-sales-is-increasing-301277651.html

PSYKHE Uses Personality Traits And AI To Build A Better Recommendation Engine

Psykhe Founder and CEO, Anabel Maldonado
  • “According to Common Thread Collective’s 2021 Fashion Industry Report, fashion eCommerce grew 26.5% in 2020, with apparel gaining the lion share of that growth at 29.6%.
  • Online fashion’s expected 7.18% compounded annual growth rate will put the industry north of $1.0 trillion by 2025.”

https://www.google.com/amp/s/www.forbes.com/sites/brucerogers/2021/04/27/psykhe-uses-personality-traits-and-ai-to-build-a-better-recommendation-engine/amp/