Want More Ecommerce Conversions? Improve Your Product Search

“Consumers are impatient. If they don’t find a product within a couple of search attempts, they will likely return to Google and click on the next best result.

By delivering more personalized and relevant product search results, you will improve your conversion rates and raise your average order value.

Most ecommerce platforms include a basic search engine. Merchants tend to use it until there’s a problem.”


Dable unveiled the personalized product recommendation solution ‘Karamel.ai’ at EEC 2019

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“Allan Ronny Dengah, Global Business Manager of Dable Indonesia, said “‘Karamel.ai’ is effective in increasing e-commerce sales and lowering users’ departure from the website by recommending products based on user’s interests on e-commerce websites in which users’ conversion is caused. In the case of a Korean duty-free shop, sales rose more than 7% after applying ‘Karamel.ai’. The CTR (Click Through Ratio) is more than five times higher than the ‘popular product recommendation’ on many e-commerce websites, and has reduced user departure.”



AI, Machine Learning Are Helping Retailers Spot Flaws in the Customer Experience

  • “More than a quarter (29%) of respondents said they use artificial intelligence (AI) to help streamline customer experiences, per Isobar.
  • The biggest flaws that go unnoticed are the ones that are micro-affecting conversion rates. It might only be about a 2% impact on your business—and your business typically fluctuates 5% to 10% on any given day—so these microbugs on your site can be hard to find.
  • About 25% of the issues that we have found across retailers we work with have been payment integration.”


Madrid-based Usizy serves brands such as Calvin Klein, Nike and Lacoste, among others — reducing returns, on average, by 25 percent.

  • “Citing data from Statista, the U.S. returns problem will surmount $550 billion by 2020, up 75 percent from 2015.
  • Business, companies can see on average, returns rates reduced by 25 percent, conversion rates boosted 20 percent, as well as customer loyalty lifted by 3 percent.”