“Looking into the future, the most viable and valuable use cases are believed to be chatbots, product descriptions, personalized product recommendations, content creation, automatic translation, data analysis, and product development. However, the not-so-promising use cases for generative AI in retail are in customer service and enhanced search.” https://www.businessinsider.com/chatgpt-and-retail-hype-whats-next-and-how-to-prepare-2023-may?amp
Tag: personalization
From Intuition To Automation: AI As An Essential Tool For Modern Marketers
“AI tools are definitely a booming trend within marketing right now. A 2022 study by HubSpot(registration required) shows that 43% of marketing leaders plan to implement AI strategies. To stay up to date and competitive with the latest trends and technologies, businesses need to invest in new tools and technology as they become available. Investing…
Using Technology to Create a Better Customer Experience
“Compelling customer experiences — physical or digital or both — start with compelling customer understanding. When we understand customers well enough, it gives us the ability to connect with them on a deeper level, even in small ways. We have to strive to challenge our beliefs about what customers, and now employees, want in an…