“The key to a successful digital strategy is understanding what keeps your customers coming back, and then optimizing and personalizing digital experiences based on those insights. Many companies still focus the majority of their efforts on acquiring new customers, which is important for short-term growth, but long-term, sustainable growth requires lifelong customers and brand advocates….
Tag: personalization
Challenging Headwinds Loom, Here’s Why Being Data-Driven And Insights-Led Is More Important Than Ever
“Sophisticated companies are making good progress connecting internal and external data to create functional insights that can be easily shared and used by decision makers across the business. But two key developments have brought a certain urgency to the question for businesses across the globe. The first is the pivotal nature of this moment for…
How to use AI to Better Serve Millennials in the Banking Industry
“Millennials – the 25 year-old to 40 year-old cohort – are hitting their prime spending years. There’s 1.8 billion of them, representing 23% of the world’s population, and they’re not content with the status quo. Some 50 percent of 8,000 banking customers in a new CapGemini survey cited voice assistants as a feature they want…
The Psychology Of Algorithms: The Intersection Of Chatbots And Humans
“According to Drift’s 2020 State of Conversational Marketing report, about 25 per cent of consumers used the chatbot functionality to communicate with brands in 2020 instead of other traditional tools such as emails, phone calls, and social media interactions. Empathy is the core human trait that binds us together. Without an empathetic trait, we would…
Fintech rise forces retail banks to pivot, says report
“Customers are pivoting to competitors that offer more personalised, bespoke experiences, leaving retail banks lagging behind. That’s according to the World Retail Banking Report 2022 (WRBR) published by Capgemini and Efma. The survey showed that 75% of customers are attracted to the cost-effective, seamless services offered by fintechs and traditional banks simply cannot keep up….