“Using AI generates a 40% bump in marketing productivity, according to MobiDev figures. The use of algorithmic systems can lead to hours of savings in managing accounts, resulting in greater or equal returns with less budget. In another study, 41% of marketers reported revenue improvements after using AI in their email campaigns, with a 13%…
Tag: personalization
How Tymely combines NLP and a human-in-the-loop approach to improve chatbot conversations
“Tymely claims its AI technology can create personalized messages. Launched in 2022, the company says that it’s building an AI that understands complex human language to improve CX. Unlike most chatbots and other fully automated solutions, Tymely claims it has a human-level understanding of the customers’ language, with its technology being a mix of people…
What’s SMS Got to Do With Conversational AI?
“Various reports show that SMS has a 90% delivery and open rate — much higher than any other channel, and a relatively low unsubscribe or opt-out rate. It’s not SMS itself so much as the landscape around it that’s evolved. Conversational AI tech has advanced by leaps and bounds, integration between systems and data flow…
Why digital optimization is the new digital transformation
“The key to a successful digital strategy is understanding what keeps your customers coming back, and then optimizing and personalizing digital experiences based on those insights. Many companies still focus the majority of their efforts on acquiring new customers, which is important for short-term growth, but long-term, sustainable growth requires lifelong customers and brand advocates….
Challenging Headwinds Loom, Here’s Why Being Data-Driven And Insights-Led Is More Important Than Ever
“Sophisticated companies are making good progress connecting internal and external data to create functional insights that can be easily shared and used by decision makers across the business. But two key developments have brought a certain urgency to the question for businesses across the globe. The first is the pivotal nature of this moment for…