- “Various reports show that SMS has a 90% delivery and open rate — much higher than any other channel, and a relatively low unsubscribe or opt-out rate.
- It’s not SMS itself so much as the landscape around it that’s evolved. Conversational AI tech has advanced by leaps and bounds, integration between systems and data flow capability has improved, as has marketers’ abilities to gather high-quality data and segment and personalize it — and all of it has unlocked new and interesting use cases for SMS marketing.
- But message relevance is based on the quality of segmentation, which can, in turn, be based on diverse criteria — from date of joining, order category, cart abandons, feedback, etc. SMS allows for a wide array of segmentation options to try different campaigns and optimize what works.”