“Several surveys and market research studies have found that people actually prefer interacting with bots instead of humans. Although some of these surveys are conducted by conversational AI vendors, skeptics should consider the fact that there are 24 million users of Bank of America’s digital assistant Erica and they completed 123 million interactions in the…
Tag: personalization
How AI is Changing Digital Marketing
“For those of us working in the realm of digital marketing, the impact has become even more clear over the last few years. To put things into perspective, 61% of marketers say AI is the most important aspect of their data strategy, according to MemSQL. Have you ever searched for a particular product and then…
The Growing Domination Of Chime, Cash App, And PayPal In Banking
“More than a quarter of Gen Zers (21 to 26 years old) and nearly a third of Millennials (27 to 41) now call a digital bank their primary checking account provider. Among Gen Xers (42 to 56), the percentage who have their primary account with a digital bank grew from 8% to 22%. Overall, six…
Payment disruptions in digital banking – Entrust report
“Omnichannel touchpoints are increasingly crucial in digital banking: In Australia, 93% of respondents say they prefer to bank online in some form. Evidence that digital banking is the new norm. However, it is still essential to provide various digital options, as 62% say they prefer using the app from their bank or credit union, while…
Auckland artificial intelligence company raises $105m to create ‘digital people’ for workforces
“The five-year-old company was founded by technology entrepreneur Greg Cross and Academy Award winner Mark Sagar, and has been using AI to create ‘autonomously animated digital people’ for digital workforces. ‘Global brands are investing more in how AI can create an intimate, personalised experience with their customers at scale.’” https://www.newshub.co.nz/home/new-zealand/2022/02/auckland-artificial-intelligence-company-raises-105m-to-create-digital-people-for-workforces.amp.html