Why marketers need to jump on the AI bandwagon

“Using AI generates a 40% bump in marketing productivity, according to MobiDev figures. The use of algorithmic systems can lead to hours of savings in managing accounts, resulting in greater or equal returns with less budget.
In another study, 41% of marketers reported revenue improvements after using AI in their email campaigns, with a 13% improvement in click-through rates on average.
According to Salesforce data, 56% of buyers are interested in purchasing only from brands that they perceive as innovative. A set-and-forget strategy may work at creating personalized content to start, but it will need to be monitored to ensure it’s still effective.”