- “One thing we know about the metaverse is that it will succeed only if it is filled with rich, interactive, personalized, and engaging 3D content. Many companies and creators have already begun ramping up 3D content creation, not only because it allows them to experiment with metaverse experiences for the future, but because it helps them solve business problems now. Creating in 3D lets companies create marketing images for websites, catalogs, and ads in a way that’s faster, cheaper, more scalable, and more sustainable.
- The other essential factor for the metaverse to succeed will be its technological standards…Among the standards under development is USD, known as the HTML of the metaverse, which will allow 3D assets to be shared and rendered across many different immersive experiences. Another standard, glTF, the JPEG of 3D, will allow 3D assets to be compressed so that they’re small enough to be transmitted efficiently.”