How to Introduce AI Into Your Marketing and Customer Experience Practices

• “According to IDC, the global AI market is poised to break the $500 billion mark by 2024.
• Louis Vuitton uses facial recognition within the Baidu ecommerce platform to match consumers with fragrances.
• Discount supermarket chain, Lidl, uses NLP in its conversational chatbot Margot on Facebook Messenger. Margot helps shoppers get the best out of its wine selection.
• 1-800 Flowers has an AI-powered concierge named Gwyn (Gifts When You Need). Gwyn can successfully reply to customer questions, help customers find the best gifts and assist them through the entire shopping experience for individually tailored offers.”

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