“Finally, leading banks taking this approach are changing how they run and improve their customer outreach campaigns in two key ways…Second, they are evolving beyond “push” campaigns (such as emails and texts) by embedding personalized content within the customer’s core product experience across the full range of “pull” channels (such as mobile apps and websites). In…
Tag: AI marketing
Coca-Cola causes controversy with AI-made ad
“Coca-Cola is facing backlash online over an artificial intelligence-made Christmas promotional video that users are calling “soulless” and “devoid of any actual creativity.” The AI-made video features everything from big red Coca-Cola trucks driving through snowy streets to people smiling in scarves and knitted hats holding Coca-Cola bottles. The video was meant to pay homage to the…
Ai Weekly – Sept 29
The Rapid Adoption of Generative AI “The RPS revealed that in August 2024 almost 40% of the U.S. population ages 18 to 64 used generative AI to some degree, and almost 1 in 3 respondents said they used it daily or at least once but not every day during the week prior to the survey….
Ai Weekly Spotlight – Sept 2
Practical AI Applications in Banking and Finance “First, Sarah Hinkfuss, Partner at Bain Capital Ventures, talks about how banks are currently leveraging AI to solve actual problems, offers examples on how AI is improving the customer journey, looks at how firms can ensure transparency when implementing AI, addresses misconceptions around AI, and discusses how to…