“Internet advertising will account for 52% of global advertising expenditure in 2021, exceeding the 50% mark for the first time. This is up from 47% this year and 44% in 2018.
Some 62% of consumers would place higher trust in a company whose artificial intelligence (AI) interactions are perceived as ethical.”
“Juniper research forecasts Amazon’s advertising revenue will reach $40 billion by 2023 — up 470% since 2018, driven by artificial intelligence and machine learning.
Overall, Juniper forecasts total ad spend on digital advertising will reach $520 billion by 2023, up from $294 billion this year
Amazon already dominates the U.S. ecommerce marketplace, which will surpass $129 billion this year, according to eMarketer. That means Amazon will take 20% of all U.S. retail ecommerce sales in 2019.”
“Marketers do not know what AI can do for them
To be effective, AI requires data which marketers do not have
Marketers lack the skills to manage AI projects
Marketers need to better understand how AI adds value to the business”
“AI use for marketing has grown from 43% in 2016 to 88% today, but “this spike correlates with declining brand reliance on campaigns,” the study notes.
Of those surveyed, 54% Say they are AI-assisted across more than one channel. Another 20% are AI-assisted in one channel.
Only 19% are AI-autonomous in more than one channel, and 7% are autonomous in a single channel.”
“And now, with the insertion of artificial intelligence (AI) and machine-learning (ML) into the automation process, not only rote tasks but also more complex ones that, until now, required immediate human discernment and judgment—such as analysis, customization, and personalization—can be automated.”