Why marketers need to jump on the AI bandwagon

  • “Using AI generates a 40% bump in marketing productivity, according to MobiDev figures. The use of algorithmic systems can lead to hours of savings in managing accounts, resulting in greater or equal returns with less budget.
  • In another study, 41% of marketers reported revenue improvements after using AI in their email campaigns, with a 13% improvement in click-through rates on average.
  • According to Salesforce data, 56% of buyers are interested in purchasing only from brands that they perceive as innovative. A set-and-forget strategy may work at creating personalized content to start, but it will need to be monitored to ensure it’s still effective.”

https://venturebeat.com/ai/why-marketers-need-to-jump-on-the-ai-bandwagon/amp/

What’s SMS Got to Do With Conversational AI?

  • “Various reports show that SMS has a 90% delivery and open rate — much higher than any other channel, and a relatively low unsubscribe or opt-out rate.
  • It’s not SMS itself so much as the landscape around it that’s evolved. Conversational AI tech has advanced by leaps and bounds, integration between systems and data flow capability has improved, as has marketers’ abilities to gather high-quality data and segment and personalize it — and all of it has unlocked new and interesting use cases for SMS marketing.
  • But message relevance is based on the quality of segmentation, which can, in turn, be based on diverse criteria — from date of joining, order category, cart abandons, feedback, etc. SMS allows for a wide array of segmentation options to try different campaigns and optimize what works.”

https://www.cmswire.com/digital-marketing/whats-sms-got-to-do-with-conversational-ai/amp/

Artificial Intelligence: Its Advantages in Digital Marketing

“By creating material and visuals that it anticipates will be well-received by its target, AI is becoming more and more capable of handling the entire content development process itself. In addition, personalization offers individual clients material uniquely tailored to them. It does this by using data and reference points that AI “understands” are important to them. Understandably, personalization is a big buzzword in this industry.”

https://readwrite.com/artificial-intelligence-digital-marketing/

How AI Ads Are Disrupting Marketing

  • “There are many factors that will affect the success of an AI ad. Some of these factors include the message, the tone and the length. These three factors are all important to consider when creating a successful AI ad.
  • AI marketing is a new and emerging field. It’s not just about using AI for automation and optimization purposes. It also includes the use of AI for generating insights, developing strategies and creating content. In the future, we will see more companies investing in this field, because it can help them increase customer engagement, cut costs, and become more efficient.
  • A successful AI ad campaign is not just about the best AI ads. In order to achieve success, there are a few things that marketers should keep in mind:
  1. Make sure to optimize the campaign for success.
  2. Use data-driven decisions to optimize campaigns for success.
  3. The AI ad campaign should be designed with awareness of how consumers interact with it in mind.”

https://www.entrepreneur.com/article/425549

How AI is Changing Digital Marketing

  • “For those of us working in the realm of digital marketing, the impact has become even more clear over the last few years. To put things into perspective, 61% of marketers say AI is the most important aspect of their data strategy, according to MemSQL.
  • Have you ever searched for a particular product and then all advertisements you see after that search are for similar products? That’s AI at work. The power of DMPs (Data Management Platforms) allows AI to gather data from across the Internet – not just a particular website. This data then fuels predictive analytics, which empowers digital marketers to truly personalize their marketing campaign strategies to ultimately generate high-quality leads. Stronger leads = stronger ROI.
  • A Campaign Monitor report found that marketers saw a 760% increase in revenue from segmented campaigns.
  • What’s one AI tool we all encounter on a regular basis? Chatbots. These are used for everything from customer service to driving sales. Chatbots are becoming so sophisticated that according to a study done by Marketing Insider Group, two-thirds of consumers don’t know they’re interacting with these AI tools vs. actual humans.
  • According to a study from Bright Local almost 60% of consumers have used voice search to find business information in the last year. As the world has become largely mobile, voice search enhances the user experience, unlocking hands-free access to accurate data and results.
  • Google’s algorithms can understand human speech with 95% accuracy which is nearly equivalent to human-to-human interactions. With this in mind, embracing a humanistic SEO strategy is more important than ever before.”

https://www.datasciencecentral.com/how-ai-is-changing-digital-marketing/