Internet advertising, ethical AI, building sales momentum: 5 killer stats to start your week

  • “Internet advertising will account for 52% of global advertising expenditure in 2021, exceeding the 50% mark for the first time. This is up from 47% this year and 44% in 2018.
  • Some 62% of consumers would place higher trust in a company whose artificial intelligence (AI) interactions are perceived as ethical.”

Amazon Ad Revenue Estimated To Reach $40 Billion By 2023, As AI Increases Ad Prices

  • “Juniper research forecasts Amazon’s advertising revenue will reach $40 billion by 2023 — up 470% since 2018, driven by artificial intelligence and machine learning.
  • Overall, Juniper forecasts total ad spend on digital advertising will reach $520 billion by 2023, up from $294 billion this year
  • Amazon already dominates the U.S. ecommerce marketplace, which will surpass $129 billion this year, according to eMarketer. That means Amazon will take 20% of all U.S. retail ecommerce sales in 2019.”

AI, Oh Why? Forrester Reports On What Brands Are Doing Wrong

  • “AI use for marketing has grown from 43% in 2016 to 88% today, but “this spike correlates with declining brand reliance on campaigns,” the study notes. 
  • Of those surveyed, 54% Say they are AI-assisted across more than one channel. Another 20% are AI-assisted in one channel.
  • Only 19% are AI-autonomous in more than one channel, and 7% are autonomous in a single channel.”

Artificial Intelligence: How AI Helps Automate Marketing [Infographic]

“And now, with the insertion of artificial intelligence (AI) and machine-learning (ML) into the automation process, not only rote tasks but also more complex ones that, until now, required immediate human discernment and judgment—such as analysis, customization, and personalization—can be automated.”