How AI Ads Are Disrupting Marketing

  • “There are many factors that will affect the success of an AI ad. Some of these factors include the message, the tone and the length. These three factors are all important to consider when creating a successful AI ad.
  • AI marketing is a new and emerging field. It’s not just about using AI for automation and optimization purposes. It also includes the use of AI for generating insights, developing strategies and creating content. In the future, we will see more companies investing in this field, because it can help them increase customer engagement, cut costs, and become more efficient.
  • A successful AI ad campaign is not just about the best AI ads. In order to achieve success, there are a few things that marketers should keep in mind:
  1. Make sure to optimize the campaign for success.
  2. Use data-driven decisions to optimize campaigns for success.
  3. The AI ad campaign should be designed with awareness of how consumers interact with it in mind.”

https://www.entrepreneur.com/article/425549

How AI is Changing Digital Marketing

  • “For those of us working in the realm of digital marketing, the impact has become even more clear over the last few years. To put things into perspective, 61% of marketers say AI is the most important aspect of their data strategy, according to MemSQL.
  • Have you ever searched for a particular product and then all advertisements you see after that search are for similar products? That’s AI at work. The power of DMPs (Data Management Platforms) allows AI to gather data from across the Internet – not just a particular website. This data then fuels predictive analytics, which empowers digital marketers to truly personalize their marketing campaign strategies to ultimately generate high-quality leads. Stronger leads = stronger ROI.
  • A Campaign Monitor report found that marketers saw a 760% increase in revenue from segmented campaigns.
  • What’s one AI tool we all encounter on a regular basis? Chatbots. These are used for everything from customer service to driving sales. Chatbots are becoming so sophisticated that according to a study done by Marketing Insider Group, two-thirds of consumers don’t know they’re interacting with these AI tools vs. actual humans.
  • According to a study from Bright Local almost 60% of consumers have used voice search to find business information in the last year. As the world has become largely mobile, voice search enhances the user experience, unlocking hands-free access to accurate data and results.
  • Google’s algorithms can understand human speech with 95% accuracy which is nearly equivalent to human-to-human interactions. With this in mind, embracing a humanistic SEO strategy is more important than ever before.”

https://www.datasciencecentral.com/how-ai-is-changing-digital-marketing/

AI Key To Making First-Party Data Work

  • “There is not enough information on how AI supports advertising — just that it does, Google CEO Sundar Pichai told investors and analysts during Alphabet’s Q4 2021 and year-end earnings call. He said extensive AI investments continue to help the company lead in Search quality, as well as powering innovations beyond Search.
  • The top benefits include driving online sales, providing relevant information at the perfect time through the perfect channel; build brand recognition; generate create content; and drive, measure and qualify leads. Only 2.8% did not find a benefit.
  • When asked in which ways do survey participants use AI to improve customer satisfaction, 77.5% said through email personalization, 64% through AI chatbots, 60.7% through product recommendation, 46.1% through personalized ad targeting, 43.8% through dynamic pricing, and 37.1% through better identification of customer segment analysis.
  • The five most significant ways that companies have experimented with AI include facial and voice recognition, 44.2%; personalization, 43%; NPL to generate content, 41.2%; improve customer segmentation and generate real-time offers, 35.3%; and promotions, 27.9%.”

https://www.mediapost.com/publications/article/370942/ai-becomes-key-to-making-first-party-data-work.html

Deloitte: The top business use cases for AI in 6 consumer industries

  • “The biggest challenge implementing artificial intelligence is moving from concept to scale. A new report from Deloitte finds that in consumer-related businesses, the challenge is especially difficult because many have large legacy data and analytics platforms, and decentralized data and analytics operations.
  • In the past, marketing systems could only make decisions based on a fixed set of assumptions and narrowly defined inputs and outputs,” according to the report. Although such systems can provide useful insights on a macro level, they are often difficult to scale and largely lack the ability to look at audience specifics, the report said. ‘However, thanks to AI, marketers now have the opportunity to analyze consumer mannerisms on a much more detailed level,’ the report said.”

https://www.google.com/amp/s/www.techrepublic.com/google-amp/article/deloitte-the-top-business-use-cases-for-ai-in-6-consumer-industries/

Council Post: How No-Code AI Is Changing Business

“No-code AI in finance: The financial sector is data-driven. Every decision, from deciding on the target market to creating the right products for the market to customer service comes down to data. In the financial sector, no-code AI tools can be introduced to fulfill a variety of purposes, for example, reducing the risk of bad credit for lenders, choosing where to open or close a bank branch, automating online onboarding forms and much more. All this goes toward making the business not only more effective but cost-effective, too.

No-code AI in marketing: While the marketing world is highly creative, it’s vital that creativity connects with the intended audience. No-code AI modules can be introduced in the marketing sector to target and align marketing campaigns to customer demand more closely. For example, this may involve closely tailoring a Facebook ad to ensure that it finds the potential customer who needs and wants to see it while avoiding inundating those who do not. No-code AI in marketing can better inform current and potential clients about solutions they want and need.”

https://www.google.com/amp/s/www.forbes.com/sites/forbesfinancecouncil/2021/07/30/how-no-code-ai-is-changing-business/amp/