“For Ricky Ray Butler, chief executive officer at BENlabs, there is no debate. ‘This is a bold opinion, but I do believe that in the next five years, marketing leaders will be the leaders of AI in organizations,’ he says. That belief comes down to the vast amounts of untapped data at their disposal. ‘ChatGPT,…
Tag: AI marketing
Rolling Out A Generative AI Strategy In 2023
“74% of organizations that adopt AI into their marketing efforts have seen their revenue increase.” https://www.forbes.com/sites/forbestechcouncil/2023/07/17/rolling-out-a-generative-ai-strategy-in-2023/amp/
From Intuition To Automation: AI As An Essential Tool For Modern Marketers
“AI tools are definitely a booming trend within marketing right now. A 2022 study by HubSpot(registration required) shows that 43% of marketing leaders plan to implement AI strategies. To stay up to date and competitive with the latest trends and technologies, businesses need to invest in new tools and technology as they become available. Investing…
What Marketing Trends Are Coming This Year?
“Gartner predicts that by 2025, 70% of enterprise CMOs will identify ethical AI in marketing among their top concerns. The Gartner study comes as ChatGPT has recently forced the issue of AI marketing to the forefront. AI has no built-in ethical framework, so, as marketers use ChatGPT to create campaigns, the onus is on them…
Why marketers need to jump on the AI bandwagon
“Using AI generates a 40% bump in marketing productivity, according to MobiDev figures. The use of algorithmic systems can lead to hours of savings in managing accounts, resulting in greater or equal returns with less budget. In another study, 41% of marketers reported revenue improvements after using AI in their email campaigns, with a 13%…