“North American banks are winning a global race to transform banking into an AI-first industry, according to a new report from banking data provider Evident. J.P. Morgan Chase leads in AI research, Capital One in AI patents, and Wells Fargo in AI investments. Other top performers include Royal Bank of Canada, TD Bank, Goldman Sachs,…
Tag: AI marketing
‘CMOs have 5 years to adapt’: how brands are navigating AI in a changing content landscape
“For Ricky Ray Butler, chief executive officer at BENlabs, there is no debate. ‘This is a bold opinion, but I do believe that in the next five years, marketing leaders will be the leaders of AI in organizations,’ he says. That belief comes down to the vast amounts of untapped data at their disposal. ‘ChatGPT,…
Rolling Out A Generative AI Strategy In 2023
“74% of organizations that adopt AI into their marketing efforts have seen their revenue increase.” https://www.forbes.com/sites/forbestechcouncil/2023/07/17/rolling-out-a-generative-ai-strategy-in-2023/amp/
From Intuition To Automation: AI As An Essential Tool For Modern Marketers
“AI tools are definitely a booming trend within marketing right now. A 2022 study by HubSpot(registration required) shows that 43% of marketing leaders plan to implement AI strategies. To stay up to date and competitive with the latest trends and technologies, businesses need to invest in new tools and technology as they become available. Investing…
What Marketing Trends Are Coming This Year?
“Gartner predicts that by 2025, 70% of enterprise CMOs will identify ethical AI in marketing among their top concerns. The Gartner study comes as ChatGPT has recently forced the issue of AI marketing to the forefront. AI has no built-in ethical framework, so, as marketers use ChatGPT to create campaigns, the onus is on them…