“For Ricky Ray Butler, chief executive officer at BENlabs, there is no debate. ‘This is a bold opinion, but I do believe that in the next five years, marketing leaders will be the leaders of AI in organizations,’ he says. That belief comes down to the vast amounts of untapped data at their disposal. ‘ChatGPT, Dalle-2, Midjourney – they’ve all become huge but what do they have in common? They’ve all had breakthroughs in using unstructured data.’”