“Adverity, a data analytics startup targeting applications in media, marketing, and ecommerce, today announced that it raised $30 million in equity financing, bringing its total raised to $50 million. By accelerating R&D and growth within Adverity’s offices domestic and abroad, the fresh capital could help the company’s customers — among them Ikea, Red Bull, Unilever,…
Tag: AI marketing
How AI in Ecommerce Enables True Personalization: Q&A With Elizabeth Gallagher of Lineate Staff Writer
“What are your top 3 tips for legacy brands who are starting to explore AI/ML in e-commerce marketing? How can marketers integrate AI and ML from inception through to measuring performance? 1) Get informed about what ML can do for marketers and what you need to get started. Like all exciting technologies, there is a…
The best digital marketing stats we’ve seen this week
“68% of marketers don’t understand what AI is (and think it’s an overused buzzword) 65% of ecommerce traffic originates from mobile, but only accounts for 53% of sales Sales of Apple ‘wearables, home and accessories’ hit $10bn” https://econsultancy.com/the-best-digital-marketing-stats-weve-seen-this-week-66/
5 Industries That Are Pushing the Boundaries of AI
“These five industries are paving the way forward with AI: 1. Finance – Automated trading now accounts for about 75% of financial market volume, 2. Healthcare – The model reduced false positives by 11% and detected cancer 5% more often. 3. Entertainment and sports – Spotify use machine learning to act as a personal DJ…
Dreamforce 2019: How Salesforce is using AI to improve conversion rates and boost sales
“For the personalized angle, we’re amplifying our investment in Einstein and AI, and we have three great announcements that we’re going to showcase in the marketing keynote: Einstein Messaging Insights, Einstein Copy Insights, Einstein Content Selection” https://www.google.com/amp/s/www.techrepublic.com/google-amp/article/dreamforce-2019-how-salesforce-is-using-ai-to-improve-conversion-rates-and-boost-sales/ Chris Jacob Product Marketing Leader Salesforce http://linkedin.com/in/cgjacob