“One simple example is the use of machine learning to automatically identify different elements within content assets and then tagging them accordingly. Another is in anomaly detection, where AI is used to identify changes in metrics such as website traffic, opt out rates or bounce rates and raise alerts. “This is going to be the…
Tag: AI marketing
How Artificial Intelligence is Changing the Landscape of Digital Marketing
“Reportedly, brands who have recently adopted AI for marketing strategy, predict a 37 percent reduction in costs along with a 39 percent increase in revenue figures on an average by the end of 2020 alone. According to a 2019 study by Forrester and Albert, only 26% of marketers are making use of autonomous AI, while…
AI in marketing: How to find the right data sources
“Machine learning and AI now has a variety of use cases in marketing. The CMO Survey 2019 lists the following as top uses of AI in marketing: • Content personalization • Predictive analytics for customer insights • Targeting decisions • Customer segmentation • Programmatic advertising and media buying • Improving marketing ROI by optimizing marketing…
Today’s Retail Marketing Budget Is Different Than You Think
“To enable personalization and customer satisfaction—and acquire customers—more marketing dollars are being apportioned to investments in artificial intelligence and customer data platforms. For the 2019 holiday season, brands are boosting their technology spend and investing in artificial intelligence (AI) to enable personalization, according to the report. DTC brands plan to increase marketing spending for AI…
Google and Amazon fight it out for retail ad spend
The report says retail advertisers in the US alone will spend $13.12bn on search in 2019, a 22.5% increase from last year – and this will reach $15.65bn in 2020. The report attributes 54% share of product searches to Amazon vs 46% to Google – a complete reverse of the shares it published in 2015….