AI in marketing: How to find the right data sources

“Machine learning and AI now has a variety of use cases in marketing. The CMO Survey 2019 lists the following as top uses of AI in marketing:

• Content personalization

• Predictive analytics for customer insights

• Targeting decisions

• Customer segmentation

• Programmatic advertising and media buying

• Improving marketing ROI by optimizing marketing content and timing

• Conversational AI for customer service

• Next best offer

• Augmented and virtual reality

• Autonomous objects / systems

• Facial recognition and visual search

• Biometrics”

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