“Machine learning and AI now has a variety of use cases in marketing. The CMO Survey 2019 lists the following as top uses of AI in marketing:
• Content personalization
• Predictive analytics for customer insights
• Targeting decisions
• Customer segmentation
• Programmatic advertising and media buying
• Improving marketing ROI by optimizing marketing content and timing
• Conversational AI for customer service
• Next best offer
• Augmented and virtual reality
• Autonomous objects / systems
• Facial recognition and visual search
• Biometrics”
https://econsultancy.com/ai-in-marketing-how-to-find-the-right-data-sources/
