The report says retail advertisers in the US alone will spend $13.12bn on search in 2019, a 22.5% increase from last year – and this will reach $15.65bn in 2020. The report attributes 54% share of product searches to Amazon vs 46% to Google – a complete reverse of the shares it published in 2015….
Tag: AI marketing
Competing Above Their Weight Class With AI: A Case Study
https://constellationagency.com/ “In other words, AI and process technologies allow a smaller and more nimble firm to compete with the big ad agencies. By offering flat rate packages and turnkey services, enabled by technology, clients know what they will pay. There is a significant time reduction with the minimum being 37% for a small scope and…
Marketers Lack Confidence In Adopting New Mobile Tech Features
“When asked how prepared their organization is to roll out artificial intelligence (AI), AR, virtual reality (VR) and voice recognition, only nine percent felt they’re currently able to support these features.” https://www.google.com/amp/s/www.alistdaily.com/technology/marketers-mobile-tech-adoption/amp/
Ad copy written with AI outperformed human-written copy
“Which ad copy for a banking service is more effective? A) Access cash from the equity in your home. or B) It’s true—You can unlock cash from the equity in your home.” Check out the full post for the answer… https://www.google.com/amp/s/boingboing.net/2019/08/01/ad-copy-written-with-ai-outper.html/amp
IN THE AGE OF AI, CMOS STILL NEED TO TAKE RISKS
“Take for example Cheetos. A few years back, Cheetos announced a gift collection ecommerce site timed with traditional retail holiday promotions. The site sold pretty much everything but the popular snack, from cologne and branded leggings to bronzer and a $20,000 jewelry set. No AI parsing through Cheetos marketing data sets would ever tell their…