https://constellationagency.com/ “In other words, AI and process technologies allow a smaller and more nimble firm to compete with the big ad agencies. By offering flat rate packages and turnkey services, enabled by technology, clients know what they will pay. There is a significant time reduction with the minimum being 37% for a small scope and…
Tag: AI marketing
Marketers Lack Confidence In Adopting New Mobile Tech Features
“When asked how prepared their organization is to roll out artificial intelligence (AI), AR, virtual reality (VR) and voice recognition, only nine percent felt they’re currently able to support these features.” https://www.google.com/amp/s/www.alistdaily.com/technology/marketers-mobile-tech-adoption/amp/
Ad copy written with AI outperformed human-written copy
“Which ad copy for a banking service is more effective? A) Access cash from the equity in your home. or B) It’s true—You can unlock cash from the equity in your home.” Check out the full post for the answer… https://www.google.com/amp/s/boingboing.net/2019/08/01/ad-copy-written-with-ai-outper.html/amp
IN THE AGE OF AI, CMOS STILL NEED TO TAKE RISKS
“Take for example Cheetos. A few years back, Cheetos announced a gift collection ecommerce site timed with traditional retail holiday promotions. The site sold pretty much everything but the popular snack, from cologne and branded leggings to bronzer and a $20,000 jewelry set. No AI parsing through Cheetos marketing data sets would ever tell their…
Internet advertising, ethical AI, building sales momentum: 5 killer stats to start your week
“Internet advertising will account for 52% of global advertising expenditure in 2021, exceeding the 50% mark for the first time. This is up from 47% this year and 44% in 2018. Some 62% of consumers would place higher trust in a company whose artificial intelligence (AI) interactions are perceived as ethical.” https://www.marketingweek.com/internet-advertising-ethical-ai-building-sales-momentum-5-killer-stats-to-start-your-week/