Monetising voice search. The key findings:
- The report says retail advertisers in the US alone will spend $13.12bn on search in 2019, a 22.5% increase from last year – and this will reach $15.65bn in 2020.
- The report attributes 54% share of product searches to Amazon vs 46% to Google – a complete reverse of the shares it published in 2015.
1 in 5 consumers have bought via search
31.72% of those have bought something new (not a repeat purchase)
Household items and clothing are the most common purchases
Consumers like the hands-free experience
Security concerns and a lack of screen are barriers to adoption