Google and Amazon fight it out for retail ad spend

  • The report says retail advertisers in the US alone will spend $13.12bn on search in 2019, a 22.5% increase from last year – and this will reach $15.65bn in 2020.
  • The report attributes 54% share of product searches to Amazon vs 46% to Google – a complete reverse of the shares it published in 2015.
  • Monetising voice search. The key findings:
    • 1 in 5 consumers have bought via search
      31.72% of those have bought something new (not a repeat purchase)
      Household items and clothing are the most common purchases
      Consumers like the hands-free experience
      Security concerns and a lack of screen are barriers to adoption

    https://www.thedrum.com/opinion/2019/08/22/google-and-amazon-fight-it-out-retail-ad-spend

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