Today’s Retail Marketing Budget Is Different Than You Think

  • “To enable personalization and customer satisfaction—and acquire customers—more marketing dollars are being apportioned to investments in artificial intelligence and customer data platforms.
  • For the 2019 holiday season, brands are boosting their technology spend and investing in artificial intelligence (AI) to enable personalization, according to the report.
  • DTC brands plan to increase marketing spending for AI by 56%, compared with 41% of incumbent brands.”

https://www.google.com/amp/s/smartercx.com/todays-retail-marketing-budget-is-different-than-you-think/amp/


How Leading Retailers and Direct-to-Consumer Brands Are Investing in Digital

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