Today’s Retail Marketing Budget Is Different Than You Think

  • “To enable personalization and customer satisfaction—and acquire customers—more marketing dollars are being apportioned to investments in artificial intelligence and customer data platforms.
  • For the 2019 holiday season, brands are boosting their technology spend and investing in artificial intelligence (AI) to enable personalization, according to the report.
  • DTC brands plan to increase marketing spending for AI by 56%, compared with 41% of incumbent brands.”

How Leading Retailers and Direct-to-Consumer Brands Are Investing in Digital

  • Visit Oracle Report
  • Leave a Reply