“Gartner predicts that by 2025, 70% of enterprise CMOs will identify ethical AI in marketing among their top concerns. The Gartner study comes as ChatGPT has recently forced the issue of AI marketing to the forefront. AI has no built-in ethical framework, so, as marketers use ChatGPT to create campaigns, the onus is on them to ensure that such use adheres to existing ethical concerns.
‘Marketing is uniquely positioned to understand the superior CX that AI affords as well as its trust and reputational risks,’ said Emily Weiss, principal researcher of the Gartner Marketing practice, in a press release. ‘This puts the onus on marketers to address the ethical issues that AI is raising in their practices, and the impetus to do so must come from the top.’”