How Coca-Cola And PepsiCo Use AI To Bubble Up Innovation
Brandon McGee
“What may not be common knowledge is that both the rivals– Coca-Cola and PepsiCo employ artificial intelligence (AI) and machine learning (ML) to stay at the top of their game.
PepsiCo uses Tastewise, an AI tool, to identify and predict food trends.
Coca-Cola also uses AI to oversee and analyse social media to understand its consumers…the company has set up over 40 ‘social centres’ that collect data and analyse it for insights
According to Stephen Gans, Chief Consumer Insights and Analytics Officer at PepsiCo, AI is the best way to perform such quality control analysis and allow ‘Making 1,000 (ads) to reach 1,000 different segments of consumers.’ Additionally, using AI is substantially more efficient than relying on traditional broadcast advertising, which does not meet the level of customisation that these newer technologies allow.”
