Recently, 1800-Flowers.com unveiled a feature that allows users to place their orders using a voice command that would be completed by a chat service.
- 1800-Flowers.com was one of the earliest retailers to realize the power of the 24 x 7 toll-free telephone number (1800) and put it to use.
- Its swift transition to internet is evident from the fact that it registered its domain way back in 1995.
- Today, 1800-Flowers.com has a conversational ecommerce system in place that has been optimized because it was adopted in the early days of chatbot technology.
Embrace Technology Early On
Lesson: Embrace technology while you can, not when you must. The current pace at which technology is woven into every business, it’s not a good idea to be a late adopter.
Make the Experience Pleasant
Lesson: Invest in technology that helps customers come to a decision faster.
Integrate Everything For Your Customer
Lesson: Don’t leave any loose ends that would require customers to make extra efforts and rethink the purchase.
Offer Multiple Channels
Lesson: Keep adding channels through which to serve your customers.
https://multichannelmerchant.com/blog/4-things-ecommerce-retailers-must-learn-1-800-flowers/