4 Things Ecommerce Retailers Must Learn From 1-800-Flowers.com

Recently, 1800-Flowers.com unveiled a feature that allows users to place their orders using a voice command that would be completed by a chat service.

  • 1800-Flowers.com was one of the earliest retailers to realize the power of the 24 x 7 toll-free telephone number (1800) and put it to use.
  • Its swift transition to internet is evident from the fact that it registered its domain way back in 1995.
  • Today, 1800-Flowers.com has a conversational ecommerce system in place that has been optimized because it was adopted in the early days of chatbot technology.

Embrace Technology Early On

Lesson: Embrace technology while you can, not when you must. The current pace at which technology is woven into every business, it’s not a good idea to be a late adopter.

Make the Experience Pleasant

Lesson: Invest in technology that helps customers come to a decision faster.

Integrate Everything For Your Customer

Lesson: Don’t leave any loose ends that would require customers to make extra efforts and rethink the purchase.

Offer Multiple Channels

Lesson: Keep adding channels through which to serve your customers.


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