- “Called Deep Brew, this isn’t about a flavor of coffee or tea. Deep Brew is the company’s artificial intelligence (AI) program, and it’s all about “nurturing humanity,” as Johnson put it.
- For Starbucks, AI will be going through the mounds of data it already has in areas like scheduling, inventory, and restaurant traffic.
- The Deep Brew plan looks to flip this narrative. Instead of technology robbing us of human interaction, Starbucks will use it to automate menial machine interactions, freeing employees to engage with their job craft and interact with the customer.”
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