How Starbucks Is Using Artificial Intelligence

  • “Called Deep Brew, this isn’t about a flavor of coffee or tea. Deep Brew is the company’s artificial intelligence (AI) program, and it’s all about “nurturing humanity,” as Johnson put it.
  • For Starbucks, AI will be going through the mounds of data it already has in areas like scheduling, inventory, and restaurant traffic.
  • The Deep Brew plan looks to flip this narrative. Instead of technology robbing us of human interaction, Starbucks will use it to automate menial machine interactions, freeing employees to engage with their job craft and interact with the customer.”

IMAGE SOURCE: GETTY IMAGES.

https://www.google.com/amp/s/www.fool.com/amp/investing/2019/11/08/how-starbucks-brewing-up-artificial-intelligence.aspx

Intuit CEO Sasan Goodarzi Says the Rise of Artificial Intelligence Will Be as Big a Challenge as the Company’s Shift to Cloud Computing

  • “Intuit CEO Sasan Goodarzi says its a “myth” that artificial intelligence will be a job killer.
  • Goodarzi’s view is that AI is here to stay and will accelerate over time, so he wants Intuit to leverage it to the best of its ability to provide benefit to their customers.”

https://www.google.com/amp/s/usa-latestnews.com/technology/intuits-ceo-explains-why-he-thinks-its-a-myth-that-ai-will-be-a-job-killer/amp/

5 lessons learned from a Black Friday customer experience fail

“HubSpot research found that 80% of consumers would stop doing business with a company because of a poor customer experience.

Here are 5 key lessons ecommerce retailers can learn from Retailer B’s mistakes to ensure that they have a solid customer experience strategy in place for Black Friday and Cyber Monday.

    Don’t skimp on infrastructure
    Optimise the user experience
    Take a long, hard look at order fulfillment
    Prepare customer service staff
    Make automation your friend”

https://memeburn.com/2019/11/5-lessons-black-friday-fail/

IBM: AI will change every job and increase demand for creative skills

  • “A report released this week by the MIT-IBM Watson AI Lab called “The Future of Work: How New Technologies Are Transforming Tasks.”
  • The researchers used machine learning to analyze 170 million U.S. job postings between 2010 and 2017. They found that out of 18,500 possible tasks employees might be asked to do on average, the number had fallen by 3.7 over seven years.
  • A drop, though hardly radical. These disappearing tasks are being taken up by AI or machine learning systems that have demonstrated the efficiencies of automation, the report says.

https://www.google.com/amp/s/venturebeat.com/2019/10/30/ibm-ai-will-change-every-job-and-increase-demand-for-creative-skills/amp/

Acoustic: Lifting the burden of tech in marketing with AI

  • “One simple example is the use of machine learning to automatically identify different elements within content assets and then tagging them accordingly. Another is in anomaly detection, where AI is used to identify changes in metrics such as website traffic, opt out rates or bounce rates and raise alerts.
  • “This is going to be the disruptive trend within the marketing platform space for the next five years,” Henderson says. “It is going to be hugely transformative in terms of the marketer’s ability to deliver on that promise of creating great experiences and better matching the vision they have for what they are trying to do and the reality.”

https://www.cmo.com.au/article/666806/acoustic-lifting-burden-tech-marketing-ai/