“Called Deep Brew, this isn’t about a flavor of coffee or tea. Deep Brew is the company’s artificial intelligence (AI) program, and it’s all about “nurturing humanity,” as Johnson put it.
For Starbucks, AI will be going through the mounds of data it already has in areas like scheduling, inventory, and restaurant traffic.
The Deep Brew plan looks to flip this narrative. Instead of technology robbing us of human interaction, Starbucks will use it to automate menial machine interactions, freeing employees to engage with their job craft and interact with the customer.”
“A report released this week by the MIT-IBM Watson AI Lab called “The Future of Work: How New Technologies Are Transforming Tasks.”
The researchers used machine learning to analyze 170 million U.S. job postings between 2010 and 2017. They found that out of 18,500 possible tasks employees might be asked to do on average, the number had fallen by 3.7 over seven years.
A drop, though hardly radical. These disappearing tasks are being taken up by AI or machine learning systems that have demonstrated the efficiencies of automation, the report says.“
“One simple example is the use of machine learning to automatically identify different elements within content assets and then tagging them accordingly. Another is in anomaly detection, where AI is used to identify changes in metrics such as website traffic, opt out rates or bounce rates and raise alerts.
“This is going to be the disruptive trend within the marketing platform space for the next five years,” Henderson says. “It is going to be hugely transformative in terms of the marketer’s ability to deliver on that promise of creating great experiences and better matching the vision they have for what they are trying to do and the reality.”