Starbucks Will Have One AI-Enabled Coffee Machine in Every Store by 2022

  • “As reported by Yahoo Finance, Starbucks COO Rosalind Brewer told analysts this week that the company plans to put 4,000 new AI-enabled coffee machines in stores by the end of 2020.
  • Deploying the Mastrena II will allow Starbucks to both collect a wealth of data and act on it. For example, sensors in the machine can track what it’s making (i.e. what Starbucks is selling) and also provide real-time information on what parts of the “hardware” need maintenance.”

Here’s Why Taco Bell Added Artificial Intelligence Technology To Its Mobile App

  • “Artificial intelligence was identified by a number of restaurant tech providers as a top trend for 2020 and, so far, those predictions seem pretty spot on. 
  • Taco Bell is making its case for AI, announcing a broader partnership with Certona
  • Through the technology, machine learning derives the most relevant menu items for app users and also pushes promotions and content based on an individual customer’s behavior.
  • Last week, Starbucks President and CEO Kevin Johnson told the National Retail Federation Show crowd about the company’s Deep Brew (AI) technology, calling it a “key part” of Starbucks’ future.”

Image credit: Getty

How Starbucks Is Using Artificial Intelligence

  • “Called Deep Brew, this isn’t about a flavor of coffee or tea. Deep Brew is the company’s artificial intelligence (AI) program, and it’s all about “nurturing humanity,” as Johnson put it.
  • For Starbucks, AI will be going through the mounds of data it already has in areas like scheduling, inventory, and restaurant traffic.
  • The Deep Brew plan looks to flip this narrative. Instead of technology robbing us of human interaction, Starbucks will use it to automate menial machine interactions, freeing employees to engage with their job craft and interact with the customer.”


Deep Dive: How Artificial Intelligence Makes QSRs Smarter

  • “The most visible AI integration is voice-recognition systems, which have been deployed restaurants like Starbucks, Domino’s and Dunkin’. Chipotle also recently implemented AI-based voice-activated food ordering, which it plans to introduce to all 2,500 of its locations by the end of 2019.
  • Not only did this make customers happier, but it also let the QSR process more orders per hour — a key metric for drive-thrus. Studies have found that up to 70 percent of fast food orders come from drive-thrus, so every second counts.”

AI impact in QSR Industry

Some Sonic drive-ins are getting AI-powered menu kiosks

  • “Mastercard today announced a partnership with Zivelo, a provider of self-service kiosks, to deploy what it describes as an “ordering experience” for quick service restaurants…Sonic will test it at select U.S. locations later this year.
  • ‘We see facets of our brand, our restaurants, and AI technology converging in a way that makes for a special customer experience. Sonic is known for a fun environment and a full menu with extensive customization options that allows guests to personalize every meal,’ said Sonic vice president of integrated customer engagement Jon Dorch.
    • ‘Drive-thru accounts for 70% of QSR transactions, yet the experience has remained more or less untouched by innovation,’ said Zivelo CEO Healey Cypher.
    • AI-driven restaurant menus are becoming a thing, and it’s no wonder why. Revenue Analytics, a company that offers a comparable AI pricing platform, claims that dynamic pricing can result in a 4.7% revenue uplift in sectors like hospitality.”

  • Competition & Related Stories

    McDonald’s wants to become the Amazon of fast-food

    “The AI-powered software will let McDonald’s change what’s displayed on its digital menu boards based on factors including what a customer has already ordered, along with local weather and traffic conditions.”

    Microsoft teams up with Starbucks on predictive drive-thru ordering and bean-to-cup blockchain

    “Predictive drive-thru ordering: The Starbucks app already gives plenty of recommendations based order history. The company is extending that technology to the drive-thru, with digital boards that will make order recommendations.”